{"id":4636,"date":"2024-02-08T14:19:15","date_gmt":"2024-02-08T12:19:15","guid":{"rendered":"https:\/\/yrityksille.kokemuksia.fi\/?p=4636"},"modified":"2025-06-18T10:47:31","modified_gmt":"2025-06-18T07:47:31","slug":"customer-stories-offer-long-term-value-and-versatility","status":"publish","type":"post","link":"https:\/\/yrityksille.kokemuksia.fi\/en\/references\/customer-stories-offer-long-term-value-and-versatility\/","title":{"rendered":"Customer stories offer long-term value and versatility"},"content":{"rendered":"\n

Tamtron is known for its reliable, precise, and intelligent weighing solutions, used by satisfied customers across various industries worldwide. At the heart of Tamtron\u2019s operations lies a clear focus: the customer\u2014both their experience and the tangible benefits they achieve. The customer stories produced in collaboration with Kokemuksia.fi have given Tamtron a valuable platform not only to hear authentic customer feedback, but also to share those insights with a wider audience.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tamtron has been a forerunner in the weighing industry for nearly 50 years. Founded in 1972, the company is now one of the global leaders in its field.<\/p>\n\n\n\n

\u201cWe provide weighing solutions for many different customer segments, which means our target audience is broad. B2B marketing is more challenging than B2C in many ways\u2014we need to reach the right people at the right stage of the buying journey. In other words, we must communicate in a way that appeals to a wide range of listeners,\u201d explains Jenni Eikrem<\/strong>, Marketing and Communications Director at Tamtron.<\/p>\n\n\n

From a pilot project to an ongoing partnership<\/h3>\n\n\n

Instead of taking a traditional B2B approach, Tamtron\u2019s marketing puts people at the center, focusing on H2H\u2014human to human\u2014communication. Alongside precise targeting, H2H marketing emphasizes authenticity and personal connection.<\/p>\n\n\n\n

\u201cWe do this from human to human. It\u2019s powerful when our customers explain to others why a certain product or service was the right choice for them. That\u2019s why these stories are so important to us,\u201d says Eikrem.<\/p>\n\n\n\n

\u201cCustomers are at the core of our business. We create all of this for them. So the best way to understand the value we provide is simply to ask them\u2014how they experience our products and services, and what kind of benefits and added value they gain,\u201d adds Markus Ritala<\/strong>, Business Director at Tamtron.<\/p>\n\n\n\n

The partnership with Kokemuksia.fi began about three years ago. The first customer story was produced as a pilot to see how the outcome would look and feel.<\/p>\n\n\n\n

\u201cThat very first case exceeded our expectations. Since then, we\u2019ve continued working together regularly\u2014and today, we have an ongoing collaboration model in place,\u201d Ritala sums up.<\/p>\n\n\n\n

Over the years, the effectiveness of customer stories in relation to Tamtron\u2019s marketing goals has been monitored closely. In its various formats, the content has brought in precisely the right kind of audience.<\/p>\n\n\n\n

\u201cWe\u2019ve produced numerous videos with Kokemuksia.fi, and they\u2019ve served us extremely well. We make use of the content in many ways\u2014from long-form videos to shorter social media clips and articles on our website. We\u2019ve also run digital campaigns that use customized video edits. These customer stories are a long-term asset, not one-off pieces,\u201d Ritala says.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n

\u201cThe outcome is always high quality\u201d<\/h3>\n\n\n

Eikrem and Ritala describe their collaboration with Kokemuksia.fi as seamless, efficient, and easy from a buyer\u2019s perspective. With a well-designed service model and skilled professionals, clients don\u2019t need to worry.<\/p>\n\n\n\n

\u201cHonestly, I\u2019ve only ever been positively surprised and impressed. The process works really well\u2014it just takes one meeting, and then the wheels start turning. The outcome is always high quality. Now that I\u2019m sitting on this side of the camera, I also understand better why the customers in our videos come across so naturally. The filming experience itself confirms what I already thought: Kokemuksia.fi handles everything smoothly, flexibly, and with a great atmosphere. It\u2019s easy to be both a client and an interviewee,\u201d Eikrem smiles.<\/p>\n\n\n\n

\u201cThe people we work with are incredibly nice and always easy to reach. Even if there\u2019s a long break between meetings, it always feels like we\u2019re picking up right where we left off. In the end, it\u2019s the people that make the difference\u2014and working with Kokemuksia.fi has been genuinely pleasant,\u201d Eikrem concludes.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Tamtron is known for its reliable, precise, and intelligent weighing solutions, used by satisfied customers across various industries worldwide. At the heart of Tamtron\u2019s operations lies a clear focus: the customer\u2014both their experience and the tangible benefits they achieve. The customer stories produced in collaboration with Kokemuksia.fi have given Tamtron a valuable platform not only […]<\/p>\n","protected":false},"author":7,"featured_media":4517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","inline_featured_image":false,"seoaic_article_subtitles":[],"footnotes":""},"categories":[73],"tags":[],"class_list":["post-4636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-references"],"acf":[],"yoast_head":"\nCustomer stories offer long-term value and versatility - Kokemuksia.fi yrityksille<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yrityksille.kokemuksia.fi\/en\/references\/customer-stories-offer-long-term-value-and-versatility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer stories offer long-term value and versatility - Kokemuksia.fi yrityksille\" \/>\n<meta property=\"og:description\" content=\"Tamtron is known for its reliable, precise, and intelligent weighing solutions, used by satisfied customers across various industries worldwide. 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