In today’s world of content overload, standing out from the competition and holding the audience’s attention is more challenging than ever. Real experiences shared by real people make an impact and stay top of mind amidst an endless stream of social media updates. The Content model by Kokemuksia.fi offers a cost-effective way to create continuous content that resonates with audiences.
Sievi Hyvinvointitilat, part of the Sievi Group construction corporation, develops facilities for assisted living and early childhood education. Kokemuksia.fi has been producing customer experience content for Sievi Hyvinvointitilat for years. Over the past year, the collaboration has followed Kokemuksia.fi’s Content model.
Based on a monthly billing model, the Content solution provides clients with a steady flow of content that keeps audiences engaged and helps companies rise above the digital noise. In addition to video, images, and text, the package includes various short clips edited from the filmed material, designed to work particularly well on social media platforms.
According to Nico Engström, Marketing Manager at Sievi Hyvinvointitilat, the Content model suits their needs perfectly, offering much-needed consistency in the company’s online visibility.
“Kokemuksia.fi offered a truly well-structured ‘video as a service’ model that allowed us to produce a solid amount of varied video content with a monthly fee. For us, building our online presence was a top priority, and naturally, social media material played a crucial role in that.”
Stories That Make an Impact
Video is an especially powerful medium for conveying customer experiences, as it brings the client’s story close to the viewer. When people speak in their own voice and environment, it’s easy to relate—and video plays a central role in the comprehensive content package offered through the Content model. Engström believes video’s importance will only grow in the future.
“Video is a very strong element that can quickly communicate large concepts and present things that are difficult to convey in writing. Moving image is absolutely essential. I’d argue its use will only increase.”
When capturing experiences in care facilities, privacy must be handled with care—without losing the authenticity of the material. According to Engström, Kokemuksia.fi has acted with exemplary professionalism in environments that demand a respectful approach.
“The feedback we’ve received says that the work has been professional and discreet. Things have taken place almost ‘invisible to the eye.’ That’s really important to us—that content creation respects everyone involved.”
The Results Speak for Themselves
With a background in digital marketing, Engström emphasizes the importance of data in making marketing decisions. The choice to invest in customer stories was based on clear data insights about what potential partners of Sievi Hyvinvointitilat are interested in.
“It would be naïve to think marketing decisions can be made purely on gut feeling. This was a data-driven decision based on real need.”
The numbers clearly show that the data-based decision paid off: highlighting customer experiences more prominently has improved visibility and increased audience engagement. Sievi Hyvinvointitilat is now reaching potential clients more effectively, and website visits have become longer. All indicators show marked improvement.
“We’ve gained a really strong online presence. Looking at the numbers, they’ve clearly shifted in the direction we were aiming for.”
In conclusion, Engström says the Content model has met their needs exceptionally well.
“I have to say, it’s been a slam dunk—an excellent package I’d definitely recommend to others.”