Tamtron is known for its reliable, precise, and intelligent weighing solutions, used by satisfied customers across various industries worldwide. At the heart of Tamtron’s operations lies a clear focus: the customer—both their experience and the tangible benefits they achieve. The customer stories produced in collaboration with Kokemuksia.fi have given Tamtron a valuable platform not only to hear authentic customer feedback, but also to share those insights with a wider audience.
Tamtron has been a forerunner in the weighing industry for nearly 50 years. Founded in 1972, the company is now one of the global leaders in its field.
“We provide weighing solutions for many different customer segments, which means our target audience is broad. B2B marketing is more challenging than B2C in many ways—we need to reach the right people at the right stage of the buying journey. In other words, we must communicate in a way that appeals to a wide range of listeners,” explains Jenni Eikrem, Marketing and Communications Director at Tamtron.
From a pilot project to an ongoing partnership
Instead of taking a traditional B2B approach, Tamtron’s marketing puts people at the center, focusing on H2H—human to human—communication. Alongside precise targeting, H2H marketing emphasizes authenticity and personal connection.
“We do this from human to human. It’s powerful when our customers explain to others why a certain product or service was the right choice for them. That’s why these stories are so important to us,” says Eikrem.
“Customers are at the core of our business. We create all of this for them. So the best way to understand the value we provide is simply to ask them—how they experience our products and services, and what kind of benefits and added value they gain,” adds Markus Ritala, Business Director at Tamtron.
The partnership with Kokemuksia.fi began about three years ago. The first customer story was produced as a pilot to see how the outcome would look and feel.
“That very first case exceeded our expectations. Since then, we’ve continued working together regularly—and today, we have an ongoing collaboration model in place,” Ritala sums up.
Over the years, the effectiveness of customer stories in relation to Tamtron’s marketing goals has been monitored closely. In its various formats, the content has brought in precisely the right kind of audience.
“We’ve produced numerous videos with Kokemuksia.fi, and they’ve served us extremely well. We make use of the content in many ways—from long-form videos to shorter social media clips and articles on our website. We’ve also run digital campaigns that use customized video edits. These customer stories are a long-term asset, not one-off pieces,” Ritala says.
“The outcome is always high quality”
Eikrem and Ritala describe their collaboration with Kokemuksia.fi as seamless, efficient, and easy from a buyer’s perspective. With a well-designed service model and skilled professionals, clients don’t need to worry.
“Honestly, I’ve only ever been positively surprised and impressed. The process works really well—it just takes one meeting, and then the wheels start turning. The outcome is always high quality. Now that I’m sitting on this side of the camera, I also understand better why the customers in our videos come across so naturally. The filming experience itself confirms what I already thought: Kokemuksia.fi handles everything smoothly, flexibly, and with a great atmosphere. It’s easy to be both a client and an interviewee,” Eikrem smiles.
“The people we work with are incredibly nice and always easy to reach. Even if there’s a long break between meetings, it always feels like we’re picking up right where we left off. In the end, it’s the people that make the difference—and working with Kokemuksia.fi has been genuinely pleasant,” Eikrem concludes.